Story: Advertising

Mars Bar billboards (2nd of 4)

Mars Bar billboards

The advertising spend on outdoor hoardings has increased in the 2000s. Many of these outdoor advertisements have been highly creative.

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Colenso BBDO

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How to cite this page:

Jock Phillips, 'Advertising - Marketing and regulation', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/22421/mars-bar-billboards (accessed 17 November 2019)

Story by Jock Phillips, published 11 Mar 2010