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Story: Department stores and shopping malls

Children’s playground

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Children’s playground

Children enjoy themselves in the rooftop playground at Auckland’s Farmers’ Trading Company store in 1929. Many department stores held Christmas events aimed at children, but Farmers was the first in New Zealand to provide them with an all-year-round attraction.

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Auckland War Memorial Museum Tamaki Paenga Hira

Reference: 2767

Permission of the Auckland War Memorial Museum Tamaki Paenga Hira must be obtained before any re-use of this image.

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How to cite this page

Helen Laurenson, Department stores and shopping malls – The heyday of department stores, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/22204/childrens-playground (accessed 4 June 2026).

Story by Helen Laurenson, published 4 February 2010.