Story: Department stores and shopping malls

Children’s playground

Children’s playground

Children enjoy themselves in the rooftop playground at Auckland’s Farmers’ Trading Company store in 1929. Many department stores held Christmas events aimed at children, but Farmers was the first in New Zealand to provide them with an all-year-round attraction.

Using this item

Auckland War Memorial Museum Tamaki Paenga Hira
Reference: 2767

Permission of the Auckland War Memorial Museum Tamaki Paenga Hira must be obtained before any re-use of this image.

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How to cite this page:

Helen Laurenson, 'Department stores and shopping malls - The heyday of department stores', Te Ara - the Encyclopedia of New Zealand, (accessed 7 July 2022)

Story by Helen Laurenson, published 11 Mar 2010