Branded service stations saved oil companies money and increased profits. Oil-company petrol tankers made fewer stops and discharged more petrol or diesel each time. Among motorists brand loyalty was weak – the location of a service station was more important, and companies with the best sites sold more petrol. This Caltex station is in Wellington, in the 1950s or early 1960s.
Using this item
Museum of New Zealand Te Papa Tongarewa
Reference:
B.026650
Photograph by Gordon Burt
Permission of the Museum of New Zealand Te Papa Tongarewa must be obtained before any re-use of this image.
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