Story: Shops

James Pascoe, 1907 (1st of 2)

James Pascoe, 1907

James Pascoe, jeweller and founder of the Pascoes chain of jewellery stores, stands outside his first store at Three Lamps, Ponsonby, Auckland. The area had less foot traffic than the shopping street of Karangahape Road, so rent was cheaper. To make ends meet, Pascoe did repair work while he built up his business. Once he had more capital he moved to Karangahape Road.

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How to cite this page:

Carl Walrond, 'Shops - Shopkeepers and shoppers', Te Ara - the Encyclopedia of New Zealand, (accessed 13 June 2024)

Story by Carl Walrond, published 11 Mar 2010, updated 1 Sep 2016