Story: Market gardens and production nurseries

Peas float, Hastings Blossom Festival, 1958

Peas float, Hastings Blossom Festival, 1958

J. Wattie’s Canneries was started in Hastings in 1934 by the entrepreneur James Wattie. It soon became the dominant fruit and vegetable processing company in New Zealand. Although initially set up to can horticultural produce for the local market, the business expanded into frozen foods, and after the Second World War exports grew. In 1992 Wattie’s was purchased by Heinz, the giant American food-processing company.

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Alexander Turnbull Library, New Zealand Free Lance Collection (PAColl-0785)
Reference: PAColl-5936-20

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Maggy Wassilieff, 'Market gardens and production nurseries - Processed vegetables and seed production', Te Ara - the Encyclopedia of New Zealand, (accessed 5 June 2023)

Story by Maggy Wassilieff, published 24 Nov 2008