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Story: Rural clothing

Jerusalem commune, 1971

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Jerusalem commune, 1971

A group relax on the porch at poet James K. Baxter’s commune at Jerusalem (Hiruhārama), up the Whanganui River, in 1971. They were part of a counter-culture escaping the conventions of a suburban existence. In the 1970s many alternative lifestylers bought cheap land in places such as the Coromandel Peninsula and Golden Bay. They often wore different clothing from local farmers and their families and this made them highly visible.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PA-Group-00685)

Reference: EP-Social-Communes-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Bronwyn Labrum, Rural clothing – Rural fashion, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/18535/jerusalem-commune-1971 (accessed 25 June 2026).

Story by Bronwyn Labrum, published 1 March 2009.