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Story: Beach culture

Sumner Beach

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Sumner Beach

Well-dressed women protect themselves from the sun with parasols, in 1900. Victorian Britain had a formal approach to a day at the beach, and this attitude was carried to New Zealand. There was little swimming, but when adults did enter the water they hired horse-drawn bathing machines to take them into the sea, to preserve their modesty.

Using this item

Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: AAAD 6011, No. 5

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

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How to cite this page

Jock Phillips, Beach culture – Beach recreation, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/15/sumner-beach (accessed 25 June 2026).

Story by Jock Phillips, published 2 March 2009.