Story: Haythornthwaite, William Carleton (Bill)

W. Haythorn-thwaite and TEAL

Click on the arrows to scroll through the series of TEAL advertisements

Bill Haythornthwaite’s design firm produced logos and advertising for Tasman Empire Airways Ltd (TEAL) during the 1940s and 1950s. It was one of their best-known and most important contracts. Although some of the imagery would now be considered to contain inappropriate and negative stereotypes, at the time they were iconic and shaped how tourists pictured New Zealand and the Pacific.

Using this item

Private collection
Reference: 47699-pc-1 to 47699-pc-7 (inclusive)
by W. Haythorn-thwaite Ltd

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How to cite this page:

Kate Jordan. 'Haythornthwaite, William Carleton (Bill)', Dictionary of New Zealand Biography, first published in 2023. Te Ara - the Encyclopedia of New Zealand, https://teara.govt.nz/en/biographies/6h11/haythornthwaite-william-carleton (accessed 21 April 2024)