In the 2010s AgResearch scientists developed a new merino-based fabric containing an anti-bacterial agent that resisted odour. This meant it needed less washing and was therefore more environmentally sustainable. AgResearch hoped to find a business partner to take their invention to the market. In this promotional video we see fashion designers' response to the fabric and whether they would use it.
Using this item
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.
Add new comment