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Story: Alcohol

Alcohol consumption, 1920–60

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This graph shows the per-head consumption of different alcoholic drinks from 1920 to 1960. Throughout the period beer was the dominant drink. Even at the peak of consumption in the 1950s, less than three 750-millilitre bottles of wine and less than two 1.25-litre bottles of gin or whisky were drunk per person per year. The quantity of beer drunk varied considerably over time. As economic conditions worsened, consumption fell. In the depths of the depression in 1933, less than half as much beer was drunk per person than in 1920.  However, after the Second World War, with the alcoholic content of beer reduced and growing affluence, quantities increased. By the late 1950s the level of alcohol consumption was about four times that in the depression. There had also been some increase in wine and spirits consumption.

This data was not collected during the Second World War, or in 1949.

Using this item

Te Ara – The Encyclopedia of New Zealand

Source: G. T. Bloomfield, New Zealand: a handbook of historical statistics. Boston: G. K. Hall, 1984, pp. 120-121

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How to cite this page

Jock Phillips, Alcohol – The beer swill, 1919–1960, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/graph/40678/alcohol-consumption-1920-60 (accessed 4 June 2026).

Story by Jock Phillips, published 11 January 2013, updated 1 April 2016.