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Story: Beach culture

Conservation poster

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Conservation poster

As New Zealanders increasingly used the beach for recreation, there was growing concern about pollution of the coastal environment. This 1977 Conservation Week poster by Eric Heath sought to show that the beach could not simultaneously be used for dumping sewage and for the enjoyment of nature.

Using this item

Alexander Turnbull Library

Reference: Eph-C-ENVIRONMENT-1977-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Beach culture – The Kiwi dream, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/9132/conservation-poster (accessed 25 June 2026).

Story by Jock Phillips, published 2 March 2009.