Story: Radioactive minerals

Radioactive lipstick

Radioactive lipstick

In New Zealand there was interest and enthusiasm for radioactivity and the dawning atomic age in the late 1940s. Despite the dropping of the bomb at Hiroshima and Nagasaki, it was still acceptable to use terms such as ‘Atomic Red’ and ‘devastating’ together, to advertise cosmetics.

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Radio New Zealand – Te Reo Irirangi o Aotearoa
Reference: New Zealand Listener 16, no. 399 (14 February 1947): 25

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How to cite this page:

Rebecca Priestley, 'Radioactive minerals - West Coast uranium rush, 1955–56', Te Ara - the Encyclopedia of New Zealand, (accessed 17 April 2024)

Story by Rebecca Priestley, published 12 Jun 2006