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Story: Graphic design

Pictorial style: Tourist booklet

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Pictorial style: Tourist booklet

Leonard Mitchell designed the cover of this 1932 booklet promoting New Zealand as a tourist destination. The naturalistic image dominates the composition, with the lettering providing a framing element.

Using this item

Alexander Turnbull Library

Reference: Eph-A-TOURISM-1932-01-back

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Hamish Thompson, Graphic design – Victorian design to modernism, 1890s to 1940s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/43802/pictorial-style-tourist-booklet (accessed 4 June 2026).

Story by Hamish Thompson, published 13 December 2013.