Story: Graphic design

Pictorial style: Tourist booklet (2nd of 3)

Pictorial style: Tourist booklet

Leonard Mitchell designed the cover of this 1932 booklet promoting New Zealand as a tourist destination. The naturalistic image dominates the composition, with the lettering providing a framing element.

Using this item

Alexander Turnbull Library
Reference: Eph-A-TOURISM-1932-01-back

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Hamish Thompson, 'Graphic design - Victorian design to modernism, 1890s to 1940s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/43802/pictorial-style-tourist-booklet (accessed 7 August 2020)

Story by Hamish Thompson, published 22 Oct 2014