Story: Personal grooming

War-loans poster, 1943

War-loans poster, 1943

An ideal home-front woman is shown on this poster advertising war loans. Her perfect hair is arranged in 'victory rolls', and her make-up includes red lipstick, blusher, mascara, eyeliner and carefully shaped eyebrows.

Using this item

Puke Ariki - Taranaki Museum & Library
Reference: A96.445

This item must not be copied or reproduced in any print or electronic media without the prior permission of Puke Ariki Museum and Library. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

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How to cite this page:

Bronwyn Dalley, 'Personal grooming - Cosmetics', Te Ara - the Encyclopedia of New Zealand, (accessed 1 April 2023)

Story by Bronwyn Dalley, published 5 Sep 2013