Story: Te whānau tamariki – pregnancy and birth

Smokefree poster

Smokefree poster

This 1993 smokefree poster shows a Māori mother with a child in the womb. It advertised the negative effects that smoking during pregnancy could have on babies. Sudden infant death syndrome (SIDS) has been linked to smoking cigarettes.

Courtesy of the Health Sponsorship Council

Using this item

Alexander Turnbull Library
Reference: Eph-d-MAORI-1993-04
Poster by Robyn Kahukiwa

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Hope Tupara, 'Te whānau tamariki – pregnancy and birth - Baby care, 20th and 21st centuries', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/27633/smokefree-poster (accessed 24 October 2021)

Story by Hope Tupara, published 5 May 2011, updated 1 Jun 2017