Story: Death rates and life expectancy

'Pick the tick' campaign

'Pick the tick' campaign

Many New Zealanders die from heart disease. One of the public health initiatives encouraging people to make good food choices is the 'pick the tick' campaign. Foods branded with the National Heart Foundation tick contain low levels of saturated fat, trans fat, salt and calories, and specified levels of nutrients, fibre and calcium. A balanced diet is important for general health and is a long-term preventative measure against cardiovascular disease.

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National Heart Foundation of New Zealand

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How to cite this page:

Ian Pool, 'Death rates and life expectancy - Disease trends and health policy', Te Ara - the Encyclopedia of New Zealand, (accessed 25 September 2023)

Story by Ian Pool, published 5 May 2011, reviewed & revised 14 Mar 2019