This postcard shows a policeman shining his torch on a wowser (a slang term for an overly judgemental and prudish person) who has crossed out many popular aspects of Sunday life on a blackboard, leaving only church, compulsory prayers, collections, church bazaars, cold water and scandal. The card was used to lobby people to vote against prohibition in the first national alcohol licensing referendum, held in 1911. Although prohibition received 55.8% of the vote, it needed 60% support to be introduced. Rationalists and many others disagreed with church-inspired restrictions on recreational and social activities on Sundays.