Story: Rural clothing

Southern man poster

Southern man poster

This Speight’s beer advertising poster from the early 1990s plays on the stereotype of a southern man – a beer-drinking rugby lover who wears a Swanndri.

Using this item

Speight's Heritage Centre

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Bronwyn Labrum, 'Rural clothing - Hats, footwear and oilskins', Te Ara - the Encyclopedia of New Zealand, (accessed 22 February 2024)

Story by Bronwyn Labrum, published 24 Nov 2008