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Story: Rural clothing

Southern man poster

Image
Southern man poster

This Speight’s beer advertising poster from the early 1990s plays on the stereotype of a southern man – a beer-drinking rugby lover who wears a Swanndri.

Using this item

Speight's Heritage Centre

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

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How to cite this page

Bronwyn Labrum, Rural clothing – Hats, footwear and oilskins, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/18499/southern-man-poster (accessed 12 June 2026).

Story by Bronwyn Labrum, published 1 March 2009.

Comments

Silvia
04 September 2011
fantastic!
Harry Railton
29 June 2010
Any know where I can buy a poster like this??