This leaflet from 1820s London proclaims the wonders of ‘Mazzellah the New Zealand Wild Indian’. In the 19th century, Europeans were fascinated by the idea of people living close to nature. The term ‘Indian’ was widely used at the time to refer to indigenous people. In this advertisement, accuracy seems to have given way to sensationalism – Mazzellah does not sound like a Māori name, and Māori did not use bows and arrows. The intriguing ‘War Mat’ may refer to a heavy cloak of flax, which was worn as body armour in battles.
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