Story: Arts and the nation

Cover of New Zealand Illustrated Magazine, September 1900 (1st of 2)

Cover of New Zealand Illustrated Magazine, September 1900

New Zealand Illustrated Magazine was launched in October 1899 with bold claims that it marked a time 'when the new country ceases to be a mere appanage of the old'. 'The young scion of New Zealand national life has begun to awake', the editors wrote. These aspirations were reflected in this cover of the magazine from September 1900, which was the second version used. Two expressions of national culture are illustrated: in the title panel we see the indigenous flora of flax and fern, and in the borders Māori art and traditions are represented. The central panel varied from issue to issue, but on this occasion the spectacular waterfall was intended to convey a message of the beauty of the land.

Using this item

Alexander Turnbull Library
Reference: New Zealand Illustrated Magazine, vol. 1, no.2, 1900, cover

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Arts and the nation - Cultural nationalism, 1890 to 1910', Te Ara - the Encyclopedia of New Zealand, (accessed 30 March 2023)

Story by Jock Phillips, published 22 Oct 2014