This advertisement promotes new programmes on the ZB stations for 1939. The ZB stations were aimed at a mass audience, with comedies, adventure serials and popular music. They were part of the state-run commercial radio network set up by the Labour government in 1936. The ZB stations were administered by the National Commercial Broadcasting Service (NCBS), whose first director was Colin Scrimgeour, also known as 'Uncle Scrim' from his religious radio programme the Friendly road.
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New Zealand Electronic Text Collection
Reference: The New Zealand Railways Magazine 14, no. 1 (1 April 1939), back cover
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