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Mothers have long been the target of advertising for home and body cleaning products. This 1925 advertisement for Lifebuoy soap treats mothers as experts – a marketing ploy designed to get women on side with the product.
Using this item
National Library of New Zealand, Papers Past
Reference: Evening Post, 10 December 1925, p. 19
Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.