This poster, published by the Wildlife Service in the magazine Te Ao Hou in 1967, explains the importance of protecting kererū. It was part of a campaign which signalled a change from enforcement to education around the mid-20th century. Translated, the poster reads:
This bird is a remnant from the great forest of Tāne. The rationale for not hunting this bird is being published because of the unfortunate actions of some. It is known, amongst other names, as kūkū or kūkupa. It produces one offspring a year, unlike other birds which have a much higher fertility. This is a plea to all to respect this bird so that its population can return to its previous level.
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Te Ara - The Encyclopedia of New Zealand
Reference: Te Ao Hou: The new world, no. 58 (March 1967). Wellington: Department of Maori Affairs for the Maori Purposes Fund Board.
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