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Story: Referendums

Pro-MMP poster

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Pro-MMP poster

This 1993 pro-MMP poster from the Electoral Reform Coalition features a cartoon by well-known cartoonist Murray Ball. The Electoral Reform Coalition, the main lobby group for the MMP (mixed-member proportional) electoral system, was a group of citizen volunteers. It operated on a small budget, spending $181,000 on its campaign in 1993, a fraction of the spending of the anti-MMP Campaign for Better Government. This poster plays on a perception that the opponents of MMP were business interests and politicians who had been running the country for years while taking little notice of public concerns.

Courtesy of the Electoral Reform Coalition

Using this item

University of Auckland Library and Learning Services, Special Collections

Reference: Electoral Reform Coalition. Papers re proportional representation campaigns 1979-2000. MSS & Archives Vault 154

by Murray Ball

Permission of the Library, University of Auckland, must be obtained before any re-use of this image.

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How to cite this page

Nigel Roberts, Referendums – Constitutional referendums, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/cartoon/36962/pro-mmp-poster (accessed 19 June 2026).

Story by Nigel Roberts, published 12 June 2012, updated 1 December 2020.