Story: Referendums

Pro-MMP poster

Pro-MMP poster

This 1993 pro-MMP poster from the Electoral Reform Coalition features a cartoon by well-known cartoonist Murray Ball. The Electoral Reform Coalition, the main lobby group for the MMP (mixed-member proportional) electoral system, was a group of citizen volunteers. It operated on a low budget, spending $181,000 on its entire campaign in 1993. This contrasted with the much-better funded anti-MMP Campaign for Better Government. This poster plays on the public perception that the opponents of MMP were the same business interests and politicians who had been running the country for years while taking little notice of public concerns.

Courtesy of the Electoral Reform Coalition

Using this item

University of Auckland Library - Te Tumu Herenga, Special Collections
Reference: Electoral Reform Coalition. Papers re proportional representation campaigns 1979-2000. MSS & Archives Vault 154
Cartoon by Murray Ball

Permission of the Library, University of Auckland, must be obtained before any re-use of this image.

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How to cite this page:

Nigel Roberts, 'Referendums - Constitutional referendums', Te Ara - the Encyclopedia of New Zealand, (accessed 23 January 2020)

Story by Nigel Roberts, published 20 Jun 2012, reviewed & revised 30 Aug 2016