Concern about Britain joining the European Economic Community was not restricted to the farming community and the government. This cartoon from the early 1960s expressed a widely held fear that New Zealand would be shut out of the British market. British Prime Minister Harold Macmillan (the lift attendant) described New Zealand's position as 'a very special one ... [which] must be dealt with in a special way' (Harold Macmillan, At the end of the day, 1961–1963. London: Macmillan, 1973, p. 349).
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