Story: Tourist industry

Closed at the weekend

Closed at the weekend

This 1962 Nevile Lodge cartoon shows tourists comparing a gold-rush ghost town to New Zealand’s capital city on a Sunday. In 1945 a law was passed that put an end to Saturday shopping. Trading was limited to Monday to Friday, with one late night – usually Thursday or Friday. One of the reasons was to provide time for a family weekend. Until 1980 New Zealand’s main shopping streets were deserted at weekends, perplexing many overseas visitors when they found the country ‘closed’.

The text at top right reads: ‘The establishment of a “ghost town” has been suggested to the Tourist and Publicity Dept in an effort to attract more tourists to Westland.’ The tourist with the binoculars is remarking: ‘Say! This is like that Wellington place on a Sunday.’

Using this item

Alexander Turnbull Library
Reference: B-137-532
Cartoon by Nevile Lodge

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Margaret McClure, 'Tourist industry - Slow growth until 1960', Te Ara - the Encyclopedia of New Zealand, (accessed 11 December 2023)

Story by Margaret McClure, published 11 Mar 2010