Story: Referendums

Zealandia saves the nation from alcohol, 1905

Zealandia saves the nation from alcohol, 1905

Zealandia, a representation of New Zealand, is saving the nation from the perils of alcohol in this 1905 cartoon. The scroll she carries, marked 'People's vote', indicates that alcohol should be abolished through the licensing poll referendum. The 'shades' (ghosts) of ancient civilisations supposedly destroyed by alcohol look on approvingly. The cartoonist may have intended Zealandia to particularly represent women voters. The Women's Christian Temperance Union had led the campaign for women's suffrage in New Zealand, and most female voters were thought to favour prohibition.

Using this item

Alexander Turnbull Library
Reference: A-313-1-008
Ink drawing by Herbert Beecroft

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Nigel Roberts, 'Referendums - Prohibition referendums', Te Ara - the Encyclopedia of New Zealand, (accessed 19 May 2024)

Story by Nigel Roberts, published 20 Jun 2012, reviewed & revised 30 Aug 2016, updated 1 Dec 2020