Story: Death rates and life expectancy

Settler prosperity

Settler prosperity

An 1840s propaganda poster comparing starvation in England with abundance in New Zealand was designed to encourage people to emigrate. Its depiction of the relative prosperity in New Zealand was generally fair – the colony had a high per-capita gross domestic product, and settler families could enjoy a high standard of living.

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Alexander Turnbull Library
Reference: PUBL-0043-1848-15

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Ian Pool, 'Death rates and life expectancy - Pākehā epidemiological transition', Te Ara - the Encyclopedia of New Zealand, (accessed 15 August 2022)

Story by Ian Pool, published 5 May 2011, reviewed & revised 14 Mar 2019