By the 1990s most towns, cities and even regions in New Zealand had logos and slogans. Most were devised by councils and associated organisations. Branding devices are intended to give these places a unique identity and market advantage, particularly with visitors, tourists and potential immigrants. Some combine picture logos with slogans that are supposed to sum up a place in a few words. Others use logos alone and rely on the viewer’s ability to interpret the image and relate it to the place it symbolises.
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Te Ara - The Encyclopedia of New Zealand
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