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Story: Coaches and long-distance buses

Naked Bus

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On the Naked Bus, all passengers book online and the first to do so for any journey pays just $1 plus a 70-cent booking fee. The company, which fills the unsold seats of other operators’ coaches, is the brainchild of former transport consultant Hamish Nuttall. He followed the business model of discount airline operators for Naked Bus, which he set up in Auckland in 2006.

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How to cite this page

Jane Tolerton, Coaches and long-distance buses – Coaches after deregulation, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/20945/naked-bus (accessed 4 June 2026).

Story by Jane Tolerton, published 6 April 2010.

Comments

Mrs Penny North
03 August 2011
What a good idea