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Story: Tourist industry

Rotorua brochure

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Rotorua brochure

For decades attractions such as the Wairoa geyser at Rotorua ensured the geothermal region of the central North Island was the main tourist attraction in the country. At this time, in 1912, the area was touted as ‘Geyserland’.

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Alexander Turnbull Library

Reference: Eph-A-TOURISM-Rotorua-1912-02-front

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Margaret McClure, Tourist industry – Tourism overview, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/23165/rotorua-brochure (accessed 4 June 2026).

Story by Margaret McClure, published 2 March 2010.