Skip to main content

Story: Te tāpoi Māori – Māori tourism

Meter maids in traditional costume

Image
Meter maids in traditional costume

Young Māori meter maids (who collect money from parking meters) pose in Māori costume in Rotorua in 1966. The availability of air travel in the 1960s saw a new influx of international tourists to New Zealand. The Rotorua City Council tried to capitalise on the new visitors by outfitting its meter maids in Māori dress. This well-meaning but artificial scheme caused some controversy amongst the local community.

Using this item

Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: AAQT 6539 A78721

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

All images & media in this story

How to cite this page

Paul Diamond, Te tāpoi Māori – Māori tourism – 20th-century Māori tourism, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/23723/meter-maids-in-traditional-costume (accessed 4 June 2026).

Story by Paul Diamond, published 2 March 2010.