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Story: Parades and protest marches

Hero parade

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Hero parade

The Hero parade along Auckland’s Ponsonby Road formed part of the annual Hero festival. It began in the early 1990s to promote gay and lesbian pride. The parades were highly sexualised, with scantily-clad ‘marching boys’ and voluptuous drag queens. Moralists condemned the parade on these grounds, while other critics said it promoted a narrow view of homosexuality. But most of the tens of thousands who turned out for the spectacle loved it.

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New Zealand Herald

Reference: 23 February 1998

Permission of the New Zealand Herald must be obtained before any re-use of this image.

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How to cite this page

Ben Schrader, Parades and protest marches – Royalty, sport, commerce, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/21099/hero-parade (accessed 4 June 2026).

Story by Ben Schrader, published 26 February 2010.