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Story: Perceptions of the landscape

Poster of Milford Sound

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Poster of Milford Sound

By the 1930s Milford Sound was an international tourist drawcard. The Government Tourist Department (established in 1901) used it in this poster by Leonard Mitchell to promote the country abroad.

Using this item

Alexander Turnbull Library

Reference: Eph-E-TOURISM-1936-01

by Leonard Mitchell

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Perceptions of the landscape – Scenic New Zealand, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/14403/poster-of-milford-sound (accessed 3 June 2026).

Story by Jock Phillips, published 1 March 2009.