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Story: Rabbits

Tinned rabbit label

Image
Tinned rabbit label

The top label is from a tin of curried rabbit, produced about 1900 under the Trapped Rabbit brand. Before the freezing industry began, several companies set up factories to preserve and can rabbits for export. None were very profitable, as there was little demand for the product in Britain.

Using this item

Alexander Turnbull Library

Reference: Eph-F-MEAT-Gear-130

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Robert Peden, Rabbits – Commercialisation and control, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/15268/tinned-rabbit-label (accessed 24 June 2026).

Story by Robert Peden, published 1 March 2009.