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Story: Wine

Wine in a supermarket

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Wine in a supermarket

Taahoe Steele (left) and Les Innes, employees at Big Fresh supermarket in Johnsonville, Wellington, celebrate their store’s first day selling wine, in April 1997. Supermarkets in New Zealand have been allowed to sell wine since 1990. Since then they have captured the lion’s share of domestic wine sales.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PA-Group-00685)

Reference: EP/1997/1911/21A

by Craig Simcox

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Bronwyn Dalley, Wine – The wine boom, 1980s and beyond, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/18360/wine-in-a-supermarket (accessed 4 June 2026).

Story by Bronwyn Dalley, published 1 March 2009.