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Story: Britain, Europe and New Zealand

Gear Meat Company labels, 1890–1920

Image
Collection of decorative 'Gear' company meat labels

One development which helped eventually lift New Zealand out of the economic depression of the 1880s was the success in 1882 of shipping frozen meat to Britain. Overseas markets for butter and cheese also opened up. New Zealand farming flourished and links with Britain – the main market – became stronger. At the Gear meat works in Wellington meat was frozen, and also canned, for export. These labels are for some of the firm’s tinned meat products.

Using this item

Alexander Turnbull Library

Reference: Eph-F-MEAT-Gear-018

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Martin Holland and Serena Kelly, Britain, Europe and New Zealand – Trade, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/artwork/1462/gear-meat-company-labels-1890-1920 (accessed 4 June 2026).

Story by Martin Holland and Serena Kelly, published 3 March 2009.

Comments

Neill Kennedy
27 August 2010
I have a Gear meat tin that is very similar to the picture above(bottom left) except that it is of boiled mutton. should this be of interest to you please contact me at address below, Thank you