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New Zealand Railways regularly sought to promote tourist traffic on its routes. This advertisement, which appeared in the Otago Witness in advance of the 1907-08 Christmas and summer holiday, promoted Rotorua, as well as other resorts that could be reached at least part way by rail.
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Reference: Otago Witness, 18 December 1907, p. 47
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.