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Story: Sexual health

Shifting attitudes

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Shifting attitudes

These venereal-disease prevention posters graphically illustrate the shift in attitudes between the 1960s and the 1980s. The first, with its warning of danger, dark colour, and single serious face, was produced in 1969. Sex and sexually transmitted diseases were no laughing matter. The second, brightly coloured poster features a group of naked cartoon men and women, and the letters ‘VD’ in large, bright yellow type.

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Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: ABQU 632 W4415 270 131/45/4 (left); ABQU 632 W4452 Box 1579 344-13-1-9 (right)

Courtesy of Ministry of Health - Manatū Hauora

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

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How to cite this page

Jane Tolerton, Sexual health – Sexual health, 1945 to the 21st century, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/27216/shifting-attitudes (accessed 25 June 2026).

Story by Jane Tolerton, published 30 March 2011.