Story: Tourist industry

Bungy jump

Bungy jump

A bungy jumper hangs above the Kawarau River near Queenstown in 2008. In 1988 A. J. Hackett and business partner Henry van Asch pioneered commercial bungy jumping when they began operating at Kawarau Bridge. Subsequent growth in jet-boating, white-water rafting, paraponting, skiing, snowboarding and skydiving led to the coining of the term 'adventure tourism', and marketers were soon labelling Queenstown the 'adventure capital of the world'.

Using this item

Otago Daily Times
Photograph by Emily Adamson

Permission of the Otago Daily Times must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Margaret McClure, 'Tourist industry - Tourism boom', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/23203/bungy-jump (accessed 19 December 2018)

Story by Margaret McClure, published 11 Mar 2010