Story: Second-hand trade

The power of Trade Me

The power of Trade Me

The online trading website Trade Me had an important social element to it. As well as trading facilities the site had chatrooms and collectors’ forums where like-minded people could discuss their products and collections. Trade Me also became a good way of getting publicity – charities conducted online auctions, and controversial items (such as a baton used to hit protesters during the 1981 Springbok rugby tour) were put up for sale, attracting media interest. In 2009 an Auckland man advertised a very noisy washing machine for sale. Because of his comical description the listing received a lot of hits and attracted world-wide media attention – the page had been viewed more than 800,000 times when the auction closed. The ‘scary washing machine’ – a mid-1980s Gentle Annie model – was bought by the 100% appliance chain for $5,160 and was taken on a publicity tour collecting money for charity.

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How to cite this page:

Kerryn Pollock and Bronwyn Labrum, 'Second-hand trade - Online trading', Te Ara - the Encyclopedia of New Zealand, (accessed 11 June 2023)

Story by Kerryn Pollock and Bronwyn Labrum, published 11 Mar 2010