Story: Historic places

Parnell Village backdrop

In 1981 the National Bank used Parnell Village as a backdrop for an advertisement promoting the use of its Visa credit card. In the 1960s Parnell Road had a series of run-down old houses. In the early 1970s the entrepreneur Les Harvey bought the dwellings and converted them into shops, boutiques and eateries. The upmarket shopping precinct proved a huge success and the National Bank wanted to benefit from this by filming its advert there. In turn, the wider public got to see on their television screens a very good example of the commercial adaptive re-use of historic buildings.

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New Zealand Film Archive Ngā Kaitiaki O Ngā Taonga Whitiāhua
Reference: C2519

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How to cite this page:

Ben Schrader, 'Historic places - Re-inventing historic buildings, 1930s to 1970s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/interactive/42140/parnell-village-backdrop (accessed 26 June 2021)

Story by Ben Schrader, published 22 Oct 2014, updated 19 Aug 2016