Kōrero: Women’s movement

Girls can do anything

Girls can do anything

It made economic sense for women to break out of traditional, narrow occupational choices – ‘men’s work’ tended to be better paid and was more likely to offer the chance to build a business. It was generally more prestigious, and in some cases allowed more independence, than equivalent ‘women’s work’. By the mid-1980s, when this poster was produced by the government's Employment and Vocational Guidance Service, the idea of girls doing anything had become widely accepted.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: Eph-D-WOMEN-Glendining-Women-1985-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Megan Cook, 'Women’s movement - Health, fertility and education', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/ephemera/27921/girls-can-do-anything (accessed 18 November 2019)

He kōrero nā Megan Cook, i tāngia i te 5 May 2011