Story: Interest groups

The fireworks lady

The fireworks lady

Fireworks safety campaigner Beverley Pentland was known to thousands of 1970s schoolchildren as 'the fireworks lady'. She visited hundreds of schools urging children to handle fireworks with caution. Her call was made more effective through the distribution of comic-like pamphlets and posters designed to appeal to children. This 1976 image shows Pentland holding a poster that states, 'Teach your children the fireworks code'.

Using this item

Alexander Turnbull Library, Evening Post Collection (PAColl-0614)
Reference: 1/4-025739-F

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Raymond Miller, 'Interest groups - Consumer interest groups', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/34984/the-fireworks-lady (accessed 25 June 2019)

Story by Raymond Miller, published 20 Jun 2012