Story: Food

Pasteurised milk poster, 1940s

Pasteurised milk poster, 1940s

Milk was pasteurised (heat treated) from the 1940s, a process that kills bacteria that can cause food poisoning and make milk deteriorate or 'go off'. This Department of Health poster highlights the virtues of pasteurised milk. More milk was drunk by New Zealanders after pasteurisation was introduced.

Using this item

Alexander Turnbull Library
Reference: Eph-D-HEALTH-1940s-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of Ministry of Health - Manatū Hauora

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How to cite this page:

David Burton, 'Food - Dairy products', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/39135/pasteurised-milk-poster-1940s (accessed 22 October 2019)

Story by David Burton, published 5 Sep 2013