These women are enjoying Weet-Bix on a camping trip around 1939. From the mid-1920s cereals such as Kornies, Kelloggs Cornflakes, Rice Bubbles, Puffed Wheat and Weet-Bix were listed in a monthly price survey published in the New Zealand Grocers’ Review. These types of breakfast cereals originated as purified vegetarian foods.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.