The weekly magazine Thursday was aimed at the new baby-boomer generation who were questioning social conventions and values. It tackled previously hidden issues like alcoholism, suburban neurosis, adoption, infidelity and sexually transmitted infections. Thursday also had a strong focus on the arts and fashion, conveyed in this 1970 cover image of a woman wearing a new-season swimsuit in paisley fabric.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library
Reference: Thursday: the magazine for younger women (20 August 1978) (S-L-1279-Cover)
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Courtesy of The New Zealand Herald