The data below is in a format known as tab-delimited values. You can open this file with any spreadsheet application and the data will be distributed into the appropriate rows and columns. Year Newspapers Television Radio Magazines Outdoor Mail Interactive 1998 40.6 35.4 12.7 9.5 1.1 1999 39.8 34.3 12.6 11.2 1.3 2000 40.1 33.7 12.8 10.6 1.9 2001 40.7 32.2 13.2 11.1 2.2 2002 40.1 33 13 11 2.4 2003 37.1 31.9 12.1 10.4 2.5 5 0.4 2004 38.1 31 11.9 10.7 2.5 4.4 0.7 2005 37.2 29.9 11.5 11.7 3.2 4 2 2006 36.4 28.8 12.1 11.3 3.6 4.5 2.9 2007 35.4 28 11.7 11 3.3 4.3 5.8 Source: Advertising Standards Authority Downloaded from Te Ara | The Encyclopedia of New Zealand www.TeAra.govt.nz